mar azul project

In the Mar Azul project, part of my Branding Certificate Program, I played a key role in developing the brand's strategy and identity from concept to execution. As lead creative strategist, I crafted a brand narrative that seamlessly blended Menorcan culinary traditions with modern innovation. Through careful market research and competitor analysis, I helped identify unique differentiators, enabling Mar Azul to establish its own distinct presence in Mediterranean dining.